The questions this raises, answered before the call.

No setup fee and no invoice for the build. The first payment is the month the site goes live, not before.

The site and the domain are ours until the twenty-fourth month and yours from it. The monthly is not repaying the build and is not a loan against it, which is why there is never a balance and never an exit fee. What the twenty-four months buy is the time that makes building it for nothing worth doing.

By email, any month. We stop the Direct Debit that day. No notice, no exit fee, nothing to settle. You take your own words and pictures with you.

We point it and never ask for it. Only a domain we register for you is one we hold, and that comes to you at month 24.

What you do and who you want to reach. If you don't have copy or photographs, we write and source them. Whatever you do give us stays yours.

The month the site goes live, by Direct Debit through GoCardless. Card or invoice if you prefer, say so on the call. Nothing is taken before the site is up.

No. We are not VAT-registered, so the prices on the pricing page are the prices.

Not in the second year, and not because you have been here a while. The price you start on is yours for as long as you stay, even when it goes up for people who arrive later.

You can, and then you own everything from the first day: the files, the domain, all of it. It is priced on the call rather than on the pricing page, because what it costs depends on the site. It is a different arrangement from the one the rest of this page describes.

As many as you ask for, at no cost per change. What it does not cover is rebuilding the site to a new design, writing your copy from scratch, running your advertising, or repairing something that broke because somebody else was given access. Any of those is quoted and agreed before it starts.

We keep it up and patched, and if it goes down we fix it. What nobody can promise is that a host, a registrar or a payment provider will never fail. Where a failure is our fault, what we owe is bounded by what you have paid us in the twelve months before it.

Anybody who promises you a position cannot keep it. What we do is build the site so it can be found, keep it fast, and redirect your old addresses when we move you, so you keep the position you already have.

You ask and we do it, and there is no charge per change.

Yes, and there is nothing extra to pay for it on any plan. We keep what works, move it onto our hosting and make it faster, and redirect the old addresses so you keep your position on Google.

We take on hosting, updates, backups and changes to a site somebody else built. It is priced on the call rather than on the pricing page, because what it costs depends on what we are taking on.

The site as a static export, which is a set of files any other host can serve, and the transfer of any domain we registered for you, at no charge. From that payment both are yours outright, whether you carry on with us afterwards or not.

The site and any domain we hold for you become yours at that point: the export, the files and the domain transfer, at no charge and with nothing further owed. We hold your address for two years, so this is your question rather than a hypothetical one, and the answer is written into the terms rather than promised on a call.

No. They were yours before we started, they stay yours throughout, and you take them with you whenever you go. The one thing we cannot hand over is somebody else's work: a stock photograph licensed for your site is licensed for your site.

Seven days for Essential, or the first month is on us. Complete and Portal get a launch date of their own, because bookings and payments have more in them to go wrong. A build stalls on content more often than on anything technical, and that is the one thing that makes a seven-day promise untrue.

Thirty minutes on the call, and we design your homepage afterwards, with your words and your business in it. If you do not like it, we leave it there and you owe nothing.

Teialoom is Daniel Leite, a sole trader working from Liverpool. Of the three live client sites, two are in northern Portugal and the third is in Cheshire, a few miles from this desk. The agreement is under the law of England and Wales, and a Portuguese client keeps every right Portuguese consumer and business law gives them.

Large shops with hundreds of products. We say so on the call rather than half an hour into it, and point you somewhere better.