Diffract · Explore New Ideas

Let's Build the
Future of Design.

Diffract · London

We are a design studio of eleven people who make brands, products and places that make people look twice. Not louder. Clearer.

Selected work.

Four of the projects we are proudest of, from the last two years.

Four disciplines, one team. Most projects use two of them.

01 Brand identity

Names, marks, type and the rules that hold them together, written down so the brand survives the next hire.

02 Digital product

Websites and apps designed screen by screen with the people who will build them, and tested on the people who will use them.

03 Spatial design

Shops, studios and lobbies that behave like the brand does on a screen: signage, wayfinding, light and material.

04 Motion

Logos that move, interfaces that answer, and launch films short enough to be watched to the end.

Trusted by

Eight to twelve weeks for most projects, in three parts.

Listen

Two weeks of questions before a single sketch: your customers, your competitors, and what you are tired of hearing about yourselves.
Shape

Three directions, argued for on one page each. You pick one, or the best parts of two, and we take it all the way.
Ship

Files, guidelines and a handover call with whoever builds it next. We stay on the line for the first month.

Tell us about the project in a few lines. We reply within two working days, with questions rather than a quote.